Jeep has been rolling out a special-edition Wrangler roughly once a month as part of the Twelve 4 Twelve series, and the ninth entry brings back a name Ontario Jeep fans may remember from the 1980s. The 2027 Wrangler Laredo trades military and mountain themes for a Southwestern, rodeo-inspired look, and it pairs that style with serious off-road hardware as standard equipment.
If you’re weighing a Laredo against the base Willys or one of its Twelve 4 Twelve siblings, here’s what actually changes, what carries over, and where each one makes sense.
The Laredo name first appeared in the early 1980s on the CJ, then carried into the original Wrangler in 1987 as one of the trims that pushed Jeep from a utilitarian workhorse toward a lifestyle icon. The 2027 version started life as a concept at this year’s Easter Jeep Safari, and the production truck stays close to that concept rather than watering it down for the showroom.
The exterior leans hard into desert styling. A Gobi accent grille, bronze tow hooks, and bronze-accented Jeep and Trail Rated badging set the front-end tone, while bronze beadlock-capable wheels carry the theme around the whole vehicle. Laredo hood and bodyside decals reinterpret archival Jeep graphics, and a rear lasso-style “4WD” decal finishes the look.
The tan soft-top returns as standard equipment, a heritage detail Jeep enthusiasts have wanted back for years. Buyers who want a hardtop instead can choose a black hardtop on either body style, and four-door Laredo buyers can step up to the Sky One-touch powertop.
Inside, Bison Brown Nappa leather seats with front heat and power adjust dominate the cabin, set off by Mayan Gold accent stitching. The instrument panel surround, grab handles, door armrests, and centre console are wrapped in Global Black, which keeps the cabin from feeling like one flat colour. Small touches carry the theme further: a rear swing gate plaque stamped with the coordinates of Laredo, Texas, a matching centre console badge, and a cowboy hat motif worked into the HVAC pad prints.
Critically, the Xtreme 35 Package is standard on Laredo rather than an add-on. That means 35-inch BFGoodrich KO2 tires and a 2.5 cm lift come built in, on top of the Wrangler Willys foundation the Laredo is built from.
The Laredo doesn’t reinvent the Wrangler underneath the decals. It’s built on the Willys, so the Trail Rated capability that underpins every Wrangler special edition in this series carries straight through. Jeep also kept the concept’s proportions largely intact moving from Easter Jeep Safari to production, which is part of why the finished truck reads as faithful rather than toned-down.
Body style choice stays flexible too: Laredo is available in both two-door and four-door configurations, the same split Jeep offers across the Wrangler lineup generally.
The Laredo is the third heritage-themed Wrangler special edition to land in a matter of months, and each one tells a different story. The table below lines up the key differences.
|
Special Edition |
Tire Size |
Standout Feature |
|
Laredo |
35-inch BFGoodrich KO2 |
Standard Xtreme 35 Package, tan soft-top |
|
Sarge |
33-inch BFGoodrich KO2 All-Terrain |
Military-inspired 1941 Willys MB design, Rubicon or Willys base |
|
Rocky Mountain 392 |
35-inch all-terrain |
6.4L V8 HEMI, 470 hp and 470 lb-ft |
Sarge, the eighth release, goes the opposite direction from Laredo’s warm Southwestern palette. Its Cattle Tan and Drab Green cabin and 1941 Willys MB styling cues aim at buyers drawn to military heritage rather than desert-rodeo style, and it’s built on the Rubicon or Willys trim depending on how much rock-crawling hardware you want underneath. Sarge rides on standard 17-inch wheels.
Rocky Mountain 392 sits at the performance end of the series. Its 6.4-litre HEMI V8 makes 470 hp and 470 lb-ft of torque, backed by a 2.72:1 Selec-Trac full-time transfer case and a 4.5 axle ratio, with the Sky One-touch powertop included as standard rather than an option. Its black Nappa leather with red accent stitching is a sharper, more aggressive cabin than Laredo’s earth-tone approach. It rolls on 17-inch beadlock-capable wheels.
For a buyer who wants heritage style delivered through comfort and colour rather than horsepower or military cues, Laredo is the more approachable of the three. It backs that look with genuine off-road capability, including 3,500 lbs (1,587 kg) of towing when equipped with the available trailer hitch, without asking you to choose a V8 or a rock-crawling Rubicon underneath it.
The 2027 Wrangler Laredo brings back one of Jeep’s most recognizable nameplates with a cabin and exterior built around Southwestern colour and texture, backed by a standard Xtreme 35 Package rather than an optional upgrade. Orders open later in the summer of 2026.
Visit Cooksville Dodge Chrysler Jeep Ram in Mississauga to see the Wrangler Laredo’s Bison Brown interior and Xtreme 35 hardware in person, and talk to the team about how it stacks up against the rest of the Wrangler lineup for your driving needs.
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